This course seamlessly combines the art of selling with fundamental principles of customer service. The objective is to emphasize the interconnectedness between sales and services, both directly and indirectly. Through extensive role plays, students will immerse themselves in mastering the “Total Customer Experience.”

Key areas of focus include pre-selling activities, techniques, and procedures crucial for effective sales interactions. The course also delves into post-sales activities, ensuring a holistic understanding of the entire sales process. With a special emphasis on relationship selling, this course equips students with the skills and knowledge needed to excel in both sales and customer service, fostering a comprehensive and customer-centric approach.