In this subject, students will explore the significant transformations in the events business in recent years. They will develop plans to transition their in-person events to digital/online formats, reimagining the structure, timeline, and sponsorships. Students will learn to conceive and execute effective virtual events from various perspectives.

Knowledge Core Competency: Upon completion of this subject, a student is expected to discuss the fundamentals of virtual events, covering the selection of the right platform, choosing optimal speakers, enhancing speaker performance in a virtual setting, understanding associated costs, promoting the event, and addressing common pitfalls of virtual events.

Objectives:

1. Define the purpose of conducting a virtual event.
2. Identify the six key benefits of hosting virtual events.
3. Explain the major differences between in-person and virtual events.
4. List the format, features, and platforms to consider for virtual events.
5. Discuss the importance of speaker preparation for virtual events.
6. Identify different types of virtual events.

Skill Core Competency: Upon completion of this subject, a student is expected to effectively create plans for transitioning in-person events to digital/online formats, considering adjustments to structure, timeline, and sponsorships.

Objectives:

1. Utilize interactive features in event platforms.
2. Develop unique online experiences for attendees at virtual events.
3. Evaluate platforms suitable for small, medium, or large virtual events.
4. Provide virtual event speakers with guidelines and support.
5. Use basic webinars as promotional tools to generate sales leads.
6. Calculate the costs of producing and running virtual events.