Virtual Events
Virtual Events:
In this subject, students will explore the significant transformations in the events business in recent years. They will develop plans to transition their in-person events to digital/online formats, reimagining the structure, timeline, and sponsorships. Students will learn to conceive and execute effective virtual events from various perspectives.
Knowledge Core Competency: Upon completion of this subject, a student is expected to discuss the fundamentals of virtual events, covering the selection of the right platform, choosing optimal speakers, enhancing speaker performance in a virtual setting, understanding associated costs, promoting the event, and addressing common pitfalls of virtual events.
Objectives:
- Define the purpose of conducting a virtual event.
- Identify the six key benefits of hosting virtual events.
- Explain the major differences between in-person and virtual events.
- List the format, features, and platforms to consider for virtual events.
- Discuss the importance of speaker preparation for virtual events.
- Identify different types of virtual events.
Skill Core Competency: Upon completion of this subject, a student is expected to effectively create plans for transitioning in-person events to digital/online formats, considering adjustments to structure, timeline, and sponsorships.
Objectives:
- Utilize interactive features in event platforms.
- Develop unique online experiences for attendees at virtual events.
- Evaluate platforms suitable for small, medium, or large virtual events.
- Provide virtual event speakers with guidelines and support.
- Use basic webinars as promotional tools to generate sales leads.
- Calculate the costs of producing and running virtual events.