This subject equips students with strategies and guidelines to master the art of effective persuasion, emphasizing the keys to building dynamic relationships and achieving success in any career or endeavor.

Knowledge Core Competency: Upon completion, students should be able to recall essential strategies for effective persuasion.

Objectives:

1. Define the concept of commonsense selling.
2. Explain the importance of the right mental attitude before approaching a sales pitch.
3. List the major characteristics of a professional salesperson.
4. Explain how imagination can contribute to selling and closing a deal.
5. Identify common reasons and excuses for not buying a service.
6. List the four main ideas and keys to sales success.

Skill Core Competency: Upon completion, students should be capable of establishing dynamic relationships with clients to successfully close sales.

Objectives:

1. Develop strategies for personal and professional development to enhance sales performance and career opportunities.
2. Apply sales concepts for individual and organizational performance improvement.
3. Identify the value aspects of a product or service and link them to critical elements of customer needs.
4. Utilize company-provided tools and technology to obtain relevant insight.
5. Communicate sales information persuasively and accurately.Top of Form