This subject empowers students to gain a competitive advantage in event planning by setting themselves apart from the competition, exploring new markets, and implementing effective sales strategies. It provides creative ways to showcase talents, build businesses, and add value to clients.

Knowledge Core Competency: Upon completion, students should be able to elucidate successful event planning business marketing strategies.

Objectives:

1. Define the concept of marketability in event planning.
2. Describe Market Development concepts.
3. Enumerate major marketing endeavors crucial for building a successful event planning business.
4. Define the phrase “Marketing to Your Audience.”
5. Assess the costs and benefits of operating an event planning business.

Skill Core Competency: Upon completion, students should possess the skills to creatively and successfully market an event planning business.

Objectives:

1. Enhance marketability in the event planning industry.
2. Apply creative design concepts to expand areas of expertise.
3. Identify and target clients effectively.
4. Utilize customer service concepts to develop a solid client base.
5. Implement effective marketing strategies for an event planning business.