In this subject, students will gain the foundational knowledge needed to build and manage a successful small business. The course adopts a practical, hands-on approach to entrepreneurship, providing students with tools and critical-thinking skills essential for small business success.

Knowledge Core Competency:

Upon completing this subject, students are expected to discuss how to successfully launch and manage a small business.

Objectives:

1. Discuss the benefits of entrepreneurship.
2. Identify three levels of ethical standards.
3. Explain how to establish an organizational structure that fosters creativity.
4. Understand the concept of feasibility analysis.
5. Discuss the value of building a strategic business plan.
6. Identify various forms of business ownership.
7. Differentiate between franchising and entrepreneurship.
8. Understand the importance of creating a powerful bootstrap marketing plan.
9. Recognize the value of building a successful financial plan.
10. Discuss location options for establishing retail and service businesses.
11. Explain the difference between Equity Capital and Debt Capital.

Skill Core Competency:

Upon completing this subject, students will be able to successfully launch and manage a small business.

Objectives:

1. Establish an ethical framework for the organization.
2. Uphold and maintain ethical standards at all times.
3. Develop an organizational structure that nurtures creativity.
4. Develop and test different business models.
5. Create effective business plans.
6. Develop solid strategic operational plans.
7. Implement a business ownership method that aligns with long-term requirements.
8. Execute bootstrap marketing plans.
9. Develop an effective search engine optimization strategy.
10. Create successful financial plans.
11. Select an appropriate location and layout for the new business.